Users have full control over what goes on the page, without the formatting limitations of some word processors. It’s an excellent tool for creating professional and eye-catching proposals.
In this video tutorial, let’s take a look at just how to do that.Īdobe InDesign is a desktop publishing application for creating ebooks, presentations, magazines, and interactive PDFs. One of the ways we can do this is by getting out of the word processor and stepping into a more creative application, like Adobe InDesign. Simply put, our goal with each and every brief is to create a rich treatment that unveils our unique approach to the client’s needs. Often referred to as treatments, storyboards, or simply creative briefs, these documents combine several elements that outline the story, the aesthetic, and the creative approach to jaw-dropping projects. However, we think of our proposals and treatments as opportunities to stand out in the crowd, make our clients feel special, and add some wow-factor to our projects.
Make your creative briefs pop with Adobe InDesign, and learn how to combine aesthetics and narrative into something that resonates with your clients.Īs freelancers, the primary reason we use creative briefs is to define the aesthetic and storyline of a project and align our creative vision with our client’s goals.
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